Overview

Problem
The existing Taji Sleepwear website lacked clear product hierarchy and a seamless shopping experience, leading to friction in browsing and purchasing.

My Role
UI/UX Designer — research, UX flows, UI & prototyping

Timeline
3 weeks

Tools
Figma

The Problem

Users struggled to easily browse products, understand key details, and complete purchases due to an unclear layout and inconsistent visual hierarchy.

The goal was to design a clean, intuitive e-commerce experience that improves product discovery and conversion.

Key Design Decisions

• Simplified navigation to reduce friction during browsing

• Improved product hierarchy to highlight key information

• Designed clear CTAs to guide users toward purchase

These decisions focused on creating a smoother, more confident shopping flow.

Information Architecture & Wireframes

Before moving into high-fidelity design, I explored low-fidelity wireframes to validate layout structure and shopping flows.

Key considerations

• Clear separation between browsing and checkout flows

• Emphasis on product imagery and essential details

• Reduced steps from product discovery to purchase

Final Solution

The final design delivers:

• A visually clean and consistent brand experience

• Improved product discoverability

• A streamlined shopping journey from browse to checkout

Outcome & Learnings

Outcome

• Clearer product presentation

• More intuitive navigation and purchase flow

• Stronger alignment with the Taji Sleepwear brand

Learnings

• Small layout decisions have a big impact on conversion

• Clear hierarchy is critical in e-commerce UX