Overview

My Role: UI/UX Designer - end-to-end design

Timeline: 4 months

Tools: Figma, FigJam

The Problem

Travelers struggle to discover authentic local experiences and plan trips efficiently due to information-heavy, generic travel platforms.

The goal was to design a clear, discovery-first travel app focused on local experiences.

My Approach & Key Decisions

Prioritized experience discovery before trip planning

• Simplified information hierarchy to reduce overwhelm

• Designed clear user flows to guide users from inspiration to action

This approach ensured the product felt intuitive while remaining content-rich.

Solution

The final design delivers:

• A visually engaging discovery experience

• Streamlined trip planning flows

• Clear calls to action that guide users naturally

Outcome & Learnings

Outcome

• Created a clear, intuitive travel discovery experience

• Reduced steps needed to plan a trip

What I learned

• Strong UX is about removing friction, not adding features

• Clear hierarchy is critical in content-heavy products like travel apps

Wireframes

To ensure a clear and intuitive planning experience, I explored multiple layout options through low-fidelity wireframes. The focus was on helping users discover experiences first, then gradually move into trip planning.