Overview

Role: UI/UX Designer
Tools: Figma
Platform: Web
Timeline: 2 months

Problem

Many e-commerce store owners rely on scattered tools or cluttered dashboards that make it difficult to quickly understand performance and manage daily operations.

Common challenges include:

• Difficulty tracking key sales metrics at a glance

• Inefficient order management workflows

• Poor data hierarchy leading to information overload

• Lack of a clear overview of business performance

Design Goal

The goal was to design a clean, intuitive, and scalable admin dashboard that enables store owners to:

• View essential business metrics quickly

• Manage and track orders efficiently

• Make faster, data-driven decisions

• Reduce cognitive load during daily operations

Solution

Designed a centralized admin dashboard that surfaces key metrics, visualizes the sales funnel, and supports order and inventory management from one interface.

Key Screens

Dashboard Overview

The main dashboard presents key performance indicators such as revenue, total orders, customers, and sales trends at the top of the interface. This layout allows users to quickly assess store performance without navigating through multiple pages.

Data visualizations were used to highlight trends over time, supporting faster insight and better decision-making.

Orders Management Page

The orders page focuses on efficiency and clarity. It allows users to:

• View all orders in a structured table

• Track order statuses easily

• Scan important details such as order ID, customer, date, and total amount

This page was designed to support high-frequency tasks and reduce the time spent managing daily orders.

Design Decisions

• Clear visual hierarchy: Key metrics are prioritized at the top to support quick scanning

• Card-based layout: Improves readability and separation of information

• Consistent status indicators: Helps users quickly identify order states

• Simple navigation structure: Reduces friction and supports scalability as more features are added

Outcome

The final design delivers a modern, user-friendly e-commerce dashboard that simplifies data visibility and streamlines order management. The interface supports both quick daily check-ins and deeper performance analysis, making it suitable for growing online businesses.